May 24 2013 | Last updated
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EDM or Electronic/E-mail Direct Marketing is a marketing tool used to communicate a commercial message to a potential or existing customer via emails. These e-mails are sent with the purpose of acquiring new customers or convincing current customers to purchase something immediately
EDM Database
Gulf News database has a total active audience of over 400,000 users who have opted-in to receive special offers and products. This database has captured sufficient demographics & can provide users grouped in the following 4 major segments
In email marketing, it is vital to know which industries your audience comes from. This helps in defining their economic status. Hence, an appropriate market approach is feasible. Our online database provides you this insight
E-mail advertisements need to be target to specific nationality based on the product as well as nationality. With the tremendous increase in international business, there is also an increase in the usage of these segments.
E-mail advertisements need to be target to specific nationality based on the product as well as nationality. With the tremendous increase in international business, there is also an increase in the usage of these segments.
This can be used to define a particular customer group from a general population. These customers are generally grouped on their income and purchasing power – ideal to use when you know the client’s product or brand.
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